I posted a time ago about the Dove commercials. Back then I was sort of thinking, “Cool, Dove let’s you be a normal human being. Dove makes products for ’normal’ women. Maybe the beauty industry is starting to smarten up and become more atune to what’s really going on in today’s world. Maybe the beauty industry is becoming sensitive women’s real needs and the real needs of society. Maybe they are experiencing a sort of ethical moment. ”
In my own little naive way, I was, of course, wrong.
The beauty industry has learned nothing. They are not experiencing (and probably will never experience) any sort of ethical moment.
Look at these two clips from youtube. The first one is the famous Dove evolution commercial (dripping with moral righteousness) and the second one is from Greenpeace.
So is Dove really doing us a favour just because it advertises with middle-aged sagging women? The whole beauty industry, irrelevant how they advertise, is just plain sick.
Don’t you just get tired of all this? What is wrong with this world that women’s looks can become such a central topic and can cause such unbelievable damage (I won’t even start on animal testing)? I just don’t get it.
Give us a break.
Seen at Ed’s blog.
dove evolution commercial beauty advertising industry greenpeace palm oil

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