Pretty is as pretty does

Don’t let your children grow up believing the canned version of beauty. Help them become the truly beautiful persons they were meant to be.

in my point of view one of the most brilliant marketing capaigns I’ve ever seen. and by the way, a clever strategy as well: they talk about corporate social responsibility on the one hand and make huge profits on the other…

I completely agree. I hope other companies will follow suit. It’s nice to see a large corporation making profits on sound values.