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Money for Nothin’

October 6, 2007 in Think About It by Lisa

Have you been keeping up with the Jammie Thomas music downloading case? She was found guilty of illegally downloading and sharing copyrighted music (24 songs to be exact). She has to pay $ 220,000.00 (!) to six music companies.

I guess the music industry is pretty proud of themselves. That’ll show her and the rest of those music-pirates, won’t it. That’ll scare ‘em.

WAKE UP AND SMELL THE COFFEE, GUYS! Reality calling!

The music industry (who has won this battle but certainly not the war) has some catching up to do. Haven’t they figured out that they can’t stop the exchange of information (or music) through internet? Even if they do make an example of some of those dastardly “perpetrators”.

They’ll have to rearrange their business plans a little bit and come up with new methods of reaping profits. The market ain’t what it used to be (money for nothin’ and chicks for free).

It’s a new game - either change with it or go down in a cloud of dust and insolvency.  This isn’t a question of right and wrong - it’s a question of reality orientation and business saavy. And crying to the courts of justice that they can’t figure out how to make money in this new technological environment isn’t going to keep them afloat for long.

As I see it, the long term prognosis for the music industry is dark indeed if they don’t do some re-thinking, re-planning and new strategy development.

Through the Magnifying Glass 
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