Carinthian Advertising - The Talk of the Town

I never knew that Carinthia (Southern Austria, for those of you who will never come here haven’t been here yet) was such a well-discussed corner of the world.

Admittedly, most of you probably have already exchanged jokes about Jörg Haider  (think far right and nervous foreigners) and have perhaps discussed the pros and cons of Kärntner Nudeln (ravioli looking noodle products filled with mint (!) and cheese) and undoubtedly snorted over the bilingual city sign woes (see again JH) - but who on earth could ever have expected this amount of attention?

Both on-line PR experts, my pal Ed  and FastenYourSeatbelts (she blogs in English too, so don’t be scared), are going to town about where and how Carinthia Tourism advertises.

Hey, whether or not they originally placed their banners wisely, they’re sure getting great coverage now.  I’ll bet their blog stats are climbing and the reservations are rolling in (hotel and pizzeria owners can breathe a collective sigh of relief. Another season saved).

Just goes to show you; it doesn’t really matter what you say or where you say it - it’s who reads it that counts.  And nowadays (in the web 2.0 era) it may pay to place an advertising faux pas (providing the right people notice your blunder, and then the right people notice the people who noticed).

Think about that the next time you put pen to paper or finger to keyboard. Communication is definitely changing, in a network sort of way.

And happy traveling in Lei-Lei-Land (providing you can still find a room).

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